Rhetorical Analysis of a Mgm Grand Advertisement - 1104 Words

Rhetorical Analysis of MGM Grand Advertisement There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, â€Å"What happens in Vegas, stays in Vegas†, sends a message to vacationers†¦show more content†¦It is only logical to enjoy your time in Vegas, and with the MGM Grand, it is a guarantee. Do it big when you go to Vegas. The advertisement goes as far as to say â€Å"Your alter ego is waiting. Escape begins at MGM Grand.† MGM Grand wants you to make the right hotel choice, which is why all the pictures and text are necessary to persuade vacationers to stay there. Instead of worrying about price, look at what all they have to offer. It is easy to see that the text in this add strongly supports the authors credibility and character, otherwise known as ethos. The text describes the amenities of the hotel with many adjectives that suggest the MGM Grand is a top notch place to stay. The pictures also go along with the text to give the readers a better idea and actual picture of what they can expect at the hotel. You will not just get a regular continental breakfast, but you will have gourmet cuisine and fine dining. You should not just expect a mint on your pillow; they have luxurious accommodations for the whole family; such as luxurious suites. The MGM has more than just one pool. It has a 6.6 acre Grand Pool Complex. The use of these adjectives tells the reader that this is not just some normal hotel; it is the cream of the crop. The whole purpose of the advertisement is to show the reader what the MGM Grand has to offer while persuading you to visit there at the same time. All of the details are depicted in the layout of multiple pictures and

Risk Assessment And Risk Management - 1901 Words

The purpose of this term paper is to examine the terms ‘risk’, ‘risk assessment’ and ‘risk management’ and discuss how uncertainty affects these. The first part of the paper will be discussing risk in further detail especially when risk can be disadvantageous to an individual or a corporate body, and the need to eliminate or minimize the disadvantageous risk, especially if human life is at stake. The next part will start discussing the process of how industrial companies in particular go about starting the process of mitigation and reduction of risk to as low as reasonably practicable (ALARP), which is assessing risk through the use of variable tools. After the risk is assessed, then the process of actually putting things in place to manage the risks and their probable effects is discussed. The paper will round off with a discussion on uncertainty and how uncertainty affects the processes of risk assessment and risk management. Aside from uncert ainty, the common word in all these terms is the word risk. Risk is covered by many definitions according to the context that it is used in. Some definitions are: 1. â€Å"Chance or probability harm is caused by exposure to a hazard† 2. â€Å"Probability that an actual return on an investment will be lower than expected† 3. â€Å"Product of consequence and probability of a hazardous effect or phenomenon† 4. â€Å"Threat; danger; possibility of something unpleasant† Risks most of the time have a negative connotation to them. Risks which have aShow MoreRelatedRisk Assessment and Risk Management2989 Words   |  12 PagesRisk assessment and risk management Introduction There are many hazards associated in an industrial workplace. With new technologies, new machinery and constant updates with regulations it is more important now than ever before to produce efficient risk assessments. Good risk assessments reduce hazards and fatalities in dangerous areas in the workplace. A good risk assessment will make workers feel safer and therefore happier and promotes a good business structure within the company. A good riskRead MoreRisk Assessment And Risk Management3124 Words   |  13 Pages Risk Assessment and Risk Management. SS4018 To protect the confidentiality of the service users I worked with who are mentioned in this assignment, all service users’ names and any identifying features have been anonymoused. Confidentiality is key for the Social work profession to ensure sensitive information remains undisclosed (Doel, 2012). The aim of risk assessment is to consider problems or situations where it is likely or unlikely that harm may occur (Adams et al, 2009). Risk is a genericRead MoreIdentification and Assessment of Risk in Risk Management1331 Words   |  5 PagesRisk management is the process of taking actions to avoid or reduce risk to acceptable levels. This process includes both the identification and assessment of risk through risk analysis and the initiation and monitoring of appropriate practices, in response to that analysis, through the agencys risk management program. Risk assessment is a critical component of that process to ensure state agencies have an effective risk management plan in place. Risk Management and Risk Assessment are major componentsRead MoreRisk Management Plan For A Risk Assessment879 Words   |  4 PagesThe goal of a risk assessment is to figure out all of the risks and vulnerabilities there are, or could possibly be within a business. The goal of a risk management pl an is to then figure out how to mitigate those risks and vulnerabilities to lessen the impact on the business if ever one should arise. Creating a plan helps not only to identify any risks, but also helps to choose the best solutions available to mitigate those risks. If a risk management plan is not created and implemented, thereRead MoreRisk Assessment Methodologies And Risk Management Strategies888 Words   |  4 PagesRisk Assessment Methodologies Risk assessment is a key component to Risk Management strategies. If this assessment is ignored or not done correctly, vulnerabilities can be overlooked or not addressed at all leaving systems exposed. By picking an appropriate Risk Assessment Methodology, a business is able to define how the organization defines and reacts to risk making the process functional and repeatable. This report will briefly explain the process of assessing and managing risk, look at variousRead MoreRisk Management Assessment Paper1066 Words   |  5 PagesRisk Management Assessment Paper Ebonie Franks University of Phoenix Risk Management Assessment Paper The effort to decrease and evaluate risks to patients, staff, and organizational resources within a health care institution is defined as health care risk management. In order for facilities to minimize financial loss is to reduce accidents and injuries. All health care facilities and providers put risk management in to practice on a continuing basis. In 1985, the senior officers of theRead MoreRisk Assessment : An Essential Part Of A Risk Management Process1046 Words   |  5 PagesIntroduction The risk assessment is an essential part of a risk management process designed to provide appropriate levels of security for information systems. The assessment approach analyzes the relationships among assets, threats, vulnerabilities and other elements. Security risk assessment should be a continuous activity. Thus, a comprehensive enterprise security risk assessment should be conducted at least once every two years to explore the risks associated with the organization’s informationRead MoreRisk Assessment And Management Planning1770 Words   |  8 PagesThe Clinical Question: â€Å"In the hospitalized adult patient, will the use of multifactorial fall risk assessments and management planning (Morse Fall Assessment) be more efficient in comparison to the current risk assessment (Heinrich model II) practice to prevent falls in the months of November- December in comparison to September- October.† Background: Falls are a major health issue for older adults. One third of the population aged 65 and older will fall each year, and of those five to ten percentRead MoreRisk Assessment And Management Planning1774 Words   |  8 PagesThe Clinical Question â€Å"In the hospitalized adult patient, will the use of multifactorial fall risk assessments and management planning (Morse Fall Assessment) be more efficient in comparison to the current risk assessment (Heinrich model II) practice to prevent falls in the months of November- December in comparison to September- October.† Background Falls are a major health issue for older adults. One third of the population aged 65 and older will fall each year, and of those five to ten percentRead MoreRisk and Quality Management Assessment 1865 Words   |  8 Pagesï » ¿Risk and Quality Management Assessment Summary Sherry Noble HCS/451 September 29, 2014 Charriet Womble Risk and Quality Management Assessment Summary Reunion Plaza Nursing Center, a long term nursing facility with a 102 beds and is in the process of adding an additional wing that will have 30 beds for the elderly, disable, and short term rehabilitation with a staff that consist of Administrator, Business Office Staff, Social Worker, MDS Coordinator, Central Supply Clerk, Staffing Coordinator

Contemporary Hospitality Branding

Question: Discuss about the Contemporary Hospitality Branding. Answer: Introduction: The present essay is going to make an analytic discussion on the marketing campaign focusing on the reward program conducted through the joint attempt of Marriott and Starwood. Hence, the key focus of the assignment would be to identify the challenge the campaign is facing and how exactly two of the leading enterprises of the hospitality industry is responding against them. In this particular context, it is essential to jot down that Marriotts worldwide reward program has adopted a new marketing initiative in global portfolio type. The key purpose behind the launch of the new marketing initiative is to provide more customer benefits regarding customer privacy (Dev, 2013). Under the new tagline you are here, the international company is planning to overwhelm their customers. However, there is a point of confusion that whether the new marketing idea will maintain customer confidentiality or not. However, it should not be ignored in this case that Marriott possesses a strong privacy statement for their members. The most interesting thing to denote in this respect that the award winning loyalty program of Marriott provides joining opportunities free of cost and the enterprise is well aware about to provide customer privacy to the first time users also. However, it is a fact worth to appreciable that the company use the third party vendors for collecting inf ormation of their members of the reward program though several times it has been considered as an inconvenient strategy of the company. The chief goals related to the loyalty programs are to increase the volume of membership and to grab booking from the providers of the third party level. The decision regarding the joint venture is standing on the prediction that indicates that the entire membership would be near about 75 million (fortune.com, 2016). However, it should be acclaimed in this respect that Starwoods program of preferred guest has been recognized with the best program for frequent traveler in the world, whereas the reward program of Marriott International is celebrated for being a program that strengthens the aspect of customer loyalty. However, it is probably unfortunate that while Marriott is experiencing over 54 million memberships with near about 10% increase in share acquisition; Starwood is having only 21 million (Gustavo, 2013). Most interesting to record that whereas Marriott Internationals point valuation is about $8.92 for 1000 points, Starwoods are worth of $22.68 that is supposedly the highest redemption rate. Therefore, it can be deducted that Marriotts reward program has the potentiality to run more smoothly and successfully to retain customers than Starwood (Rogers Davidson, 2015). That is why it can be presumed that value points of Starwood could decrease at a disappointing level. Therefore, the reason behind the merger between of these two leading companies is understandable. However, at the same time it has to be said that in the current scenario, there are chances for rapid decrease in the redemption volume. Thus, predicting this certain issue, both of the organizations have to make an efficient evaluation to decide which potential properties will act favorable for the agreed program of these two enterprises in future. Nonetheless, one fact is definite that the agreement is proving fruitful for Marriott as the new Marriott has officially announced to have more than 30 brands with less than 5,700 hotels in total 110 countries (Leung, 2012). In case of talking about the merger, it should be noted that instead being merged u, two of the enterprises individual customer loyalty program is going to be conducted separately. It is probably little unfortunate that after the official announcement of the merger, discouraging number of attempts have been made. It is probably because of the fact that two of the loyalty programs still suffering with some serious flaws (Khairallah et al., 2016). For example, the individual reward program of Marriott has several gaps related to the benefits for their elite members, communication, promotion, brands and theirs corporate culture. On the other hand, Starwoods biggest problem is their high cost for membership (Vinnie, 2013). According to Chris Holdren, the senior of SPG, in order to combat with the loyalty hurdle both of the enterprises are working out to make a link between the different structures and organizational values. Moreover, it should be praised that for making the agreement successful, Marriott is comparatively making a pivotal contribution through their new campaign of global rewards for the young travelers. Additionally, considering their weakness on the premise of promotion, Marriott is introducing a new advertisement program. Therefore, it is understandable that to mitigate the certain challenges the joint company of Marriott and Starwood is not staying reluctant by folding their hands. After considering these varied facets, it should be remarked that the joint organization should consider keeping the guests for individual loyalty programs separate. Alongside the collaboration should give significance to improvise the individual facility program for the elite class of Marriott. References Dev, C. S. (2013). Challenges in Contemporary Hospitality Branding. Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: Facing the 21st century environment.International Journal of Marketing Studies,5(3), 13. Khairallah, J., Foster, A., Adamson, A., Dev, C. S., Hudson, B., Tucker, E., Muller, C. (2016). Boston Hospitality Review: Fall 2016. Leung, X. Y. (2012).Doctor of Philosophy in Hospitality Administration(Doctoral dissertation, University of Nevada, Las Vegas). Vinnie, J. (2013) Building employability in hospitality industry: Insights from IIMT Gurgaon?Oxford Brookes University collaborative effort,Worldwide Hospitality and Tourism Themes, 5 (3), pp.268 - 276 Rogers, T., Davidson, R. (2015).Marketing destinations and venues for conferences, conventions and business events(Vol. 14). Routledge. Tkaczyk, C. (2016).Marriott Reveals How the Starwood Merger Will Affect Loyalty Programs.Fortune. Retrieved 21 November 2016, from https://fortune.com/2016/09/23/marriott-starwood-loyalty-programs/

Visual Language in Video Games free essay sample

I believe this is very essential to video games and not just the obvious reason, which is that video games are all visual. There are many visual aspects that have to go into a video game for it to be successful. The creators must be able to create something that visually fits with their game but also visually relays to the player were and what to do. There are many aspects that I could go into that visually effect a game, but this is about visual language in video games not the visual aspects of games. Visual language is basically a language that everybody picks up in their life especially now that we’re more of a visual culture; the only thing is that they don’t really realize that they know this language. It’s really simple to understand once someone opens your eyes to it. Something like video games which are all visual can be easier or harder for someone to analyze it. We will write a custom essay sample on Visual Language in Video Games or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To give you an example, I will explain the visual elements of games, the pros and cons of visual realism in games, visual effects of games on gamers, and an Image analysis of a picture of a character of a video game. For me to accurately example visual language in video games you need to understand some basic visual aspects of video games. Ever game has the same general visual elements to â€Å"†¦guide, direct, and communicate with the player. † (Visual Elements within Games) For example, every level that you play is designed to lead you to your goal. The level designer must make this easy for the player to visually find their way either with a map or simply by the way the level is laid out with a set path that player has to take. In any game there is a HUD (Heads Up Display) which is where the player is able to see things that they can’t physically look and see. For example, in first person shooters the HUD would show you how many bullets you have, which weapons you have available, your navigation, and grenades. The title screen is also a visual element that every game has. The title screens were originally used to attract the players when games were in arcades. They had to visually communicate to the player what the game was about. Finally every game has some sort of menu system to communicate to the player the options they have in this game. If one of these elements is missing the game will fail because it will not be able to visually communicate to the player and the player will not be able to play it. Now a day’s almost all games try to be visually realistic to increase the enjoyment of playing the game; however there are pros and cons to this. The more realistic the games graphics become the more visual elements the creators can incorporate in it. For Example, now they can put actual weather in games; the next generation consoles can actually create random weather patterns just like in real life. A game also is limited on where they can expand, you can only tell the same story over so many different ways. Graphics can continuously be improved and thus give the game industry a way to expand. The reason anybody plays games is to escape reality. There is a story of a king during a famine ordered everybody to play a game all the time and only eat once a week. Games throughout centuries have been able to let people escape there reality. With games becoming more realistic the easier it is for the player to experience enhanced escapism; basically the easier it is for the player to become the character and live in the characters world. The down side to hyper realism is a game trying to be realistic a game company may focus most of their time and money on the graphics side of the project; which may be bad do to every other aspect of the game will be hindered, if this happens then the story or concept of the game will be lacking and won’t be able to sell because the stories boring. Another con is games become more expensive. The more time, labor, and software usage the game company has to spend money on so that’s why games continuously become more expensive. The final con is the biggest one of all. Desensitization of reality; it is the biggest political argument against the game industry. Since games have become so realistic the players since of reality is distorted. For example, when someone shoots so many virtual people and have no remorse since its virtual they can also kill real people because they won’t feel guilt for taking someone’s life because they have done it so repetitively in their games virtual reality. The visual effects on gamers are very beneficial to the gamers and the game industry. â€Å"Video game players may get an unexpected benefit from blowing away bad guys—better vision. † (Brian Handwerk) Playing video games improve the players contrast sensitivity function which is the first thing to fade with age. This is the ability to see the different shades of things, also gives us the ability to see at night or when there is minimal amount of light. There are actually a lot of visual aspects in a person’s vision that is increased when they play video games, especially first person shooters. â€Å"†¦games can help an individual learn to focus on relevant visual information† (Rick Nauert). Games help us to determine what we need to focus or not focus on; because the player strains their vision to see the little figures when there try to shoot them in the distance. This benefits us because it will help us determine relevant and non-relevant information in our world of visual communication; however it only benefits the person who actually plays the first person shooters, not the spectators due to the spectator not actually reacting to the situation just watching the situation unfold. Visual language is all about analyzing the things we see so I will show you how I have analyzed a picture I found of Master Chief, the main character of Halo. The value states it’s a futuristic era by the armor/suit, also since he’s wearing a helmet possibly a place without oxygen. The focus is master chief since he’s in the foreground and in an action pose. The audience is anyone who likes the halo series and the picture states he’s ready for anything. The tone is apprehensive do to the smoke in the background; master chief looking like he’s ready for hordes of covenant to come after him, isolation, but it is also calming since the environment consists of earthy and cool tones. The structure is to have the focal point in the foreground in a heroic or dynamic pose and the background is added to show its set on the edge of a wilderness that master chief probably had to fight his way through, which is shown by the smoke; master chief is on top of the rock to emphasize his type of character. To summarize everything, visual elements of games, the pros and cons of visual realism in games, and the visual effects of games on gamers are all ways the games speak to us visually. The next time you play your favorite game, take a second to find out all the different reasons that game creators put certain things in their games. No creator will get the go ahead to put something in there game just because it is cool. There always have to have a reason why or how it fits in the universe that they are creating. We as a culture are becoming more visually lead, and we as a culture must be able to determine whats real or not and to not fall prey to â€Å"pretty pictures† that tell or sell you something and you try to recreate it in reality; almost all visual things are done virtually where restrictions can be stretched.